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Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions (Q79-Q84):

NEW QUESTION # 79
What are two ways to use Marketing Cloud Connect (MCC) and Journey Builder together to create a Welcome Journey for new contacts in Sales Cloud?

• A. Create an API integration from custom eCommerce platform directly to JB for new Contacts. Use EmallAddress as the SubscriberKey.
• B. Create an API integration from custom eCommerce platform directly to Sales Cloud for new Contacts.
• C. Use a Sales Cloud Journey Builder entry source to inject new Contact records directly into Journey Builder.
• D. Use a query activity to identify new records in the Contact Synchronized Data Extension, write results to new sendable DE, and schedule an automation to inject every 15 minutes.

Answer: C,D

NEW QUESTION # 80
Where would you add a topic profile

• A. Social studio automate
• B. Workspace settings
• C. Admin settings
• D. Social studio engage

Answer: C

Explanation:
* Understanding Topic Profiles:
* Topic profiles are the core of social listening in Social Studio. They define the keywords, social accounts, and other criteria used to capture relevant social media mentions.
* Admin Settings as the Central Hub:
* Admin settings in Social Studio are the central location for managing overall account configurations, user permissions, and, importantly, topic profiles.
* Detailed Steps:
* Access Admin Settings:In Social Studio, you'll click on your profile avatar in the top right corner and then select "Admin".
* Topic Profiles Section:Within the Admin panel, you'll find a dedicated section for "Topic Profiles."
* Create/Edit Topic Profiles:This is where you can create new topic profiles or edit existing ones.
You'll define keywords, include/exclude terms, specify languages, locations, media types, and link social accounts.
* Why Other Options Are Incorrect:
* A. Social Studio Automate:Social Studio Automate is used for automating actions based on rules (e.g., automatically routing posts to different teams, adding classifications). It's not where you create the foundation of social listening (topic profiles).
* C. Workspace Settings:Workspace settings manage collaboration and workflow within a specific workspace. While you might use topic profiles within a workspace, you don't create them there.
* D. Social Studio Engage:Engage is for viewing and interacting with social media content that has already been captured based on your topic profiles. You don't create topic profiles in Engage.
In Summary:

NEW QUESTION # 81
What is the primary function of Einstein Copy Insights?

• A. Drive higher Mobile App engagement through optimized Push message copy
• B. Recommend best copy for web content for blogs, articles, etc.
• C. Give insight on Email message copy to understand which text is resonating with Contacts
• D. Analyze the subject lines to uncover insights and optimize email engagement

Answer: C

NEW QUESTION # 82
How dots social studio unify anonymous and known identities?

Answer:

Explanation:
Deterministic matching

NEW QUESTION # 83
Events and journeys have a close relationship. When a contact takes action with a marketing message or system, Marketing Cloud creates an event instance with associated properties.
Which are three methods in which Entry Events initiate journeys in Journey Builder?

• A. Status change through contact deletion operation
• B. Data retention policies
• C. Contact actions in response to marketing messages
• D. Data-modifications to a contact's profile information
• E. Changes to a contact's attributes

Answer: B,C,E

NEW QUESTION # 84
......

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